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Product Development + GTM
Expert in the Apparel Industry
Market & Industry Expertise
Collection Design
Production
Optimization
Transforming apparel brands from overwhelmed startups into profitable, streamlined and impactful fashion brands.
Who? What? Where?
20 years ago I started my career in fashion at FIDM in LA with degrees in Fashion Design & Business. Over the years I found an expertise in helping brands identify problems & implement streamlined solutions that lower costs & increase sales. My focus remains on the customer and delivering a must-have product.
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Whose the "we" in MTFG consulting? For larger companies, I hire experienced experts and create effective teams to nail all aspects of the project. Together we've helped companies in the U.S. & Canada increase revenue by $100+ million.
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Many of my clients come from different industries, with incredible visions of building a go-to fashion brand. I share this vision of selling the best apparel to the customer that converts to years long brand loyalty.
How We Transform Your Business
Why partner with us?
Industry Expertise: With 20 years of industry experience, we provide you with the best standards and practices, helping you get unstuck.
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Tailored Solutions: Every recommendation is custom-fit to your unique business in the fashion and beauty industries.
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Proven Results: Our clients consistently experience increased sales, improved efficiency & successful launches.
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Empowerment & Confidence: Beyond strategies, we equip you with the knowledge and confidence to lead your business forward and make informed decisions for lasting success.
Proudly supporting Canadian small businesses and startups
What clients are saying
Catherine G
E-Comm Brand
Before working with MTFG Consulting services, our apparel e-commerce sales had been slipping for month leaving us terrified we would have to close the business. Meira came in, quickly isolated our inventory issues and within 6 months our sales soared, achieving our highest monthly revenue in 4 years. We learned valuable industry knowledge which has made it easier to run the business.
Meagan T
Retail Company
Opening our first retail store came with unexpected challenges: slow sales and high associate turnover. With little experience in this I was working around the clock to try and get things on track. She assessed our staffing issues and helped revamp our merchandise strategy which immediately led to increased sales! We've since opened up 3 more locations and keep working with her!
Sophia E
D2C Apparel Brand
We have been in the apparel industry for 15+ years and had never ventured into the women's workwear market. We were completely lost and our first launch was a disaster. We brought in Meira's team to guide us. They took the time to understand our existing customer & products, then expertly supported us through from design to sales. 6 years later and this line has become our second biggest profit driver!
This DTC sleepwear brand, generating $300K revenue, was on the brink of closure due to supply chain inefficiencies that undermined margins and ability to scale. We implemented a new product development process and introduced new manufacturing partners. As a result, the brand saw a 70% increase in revenue the following year and has successfully remained in business for another 12 years.
Knitting Solutions
DIAD ltd
A $22 million revenue private label firm was struggling to expand its market presence and overcome growth challenges. After auditing their customer roadmap and assortment, we developed and executed a winning strategy to successfully enter a new market segment. This effort successfully launched their new market, driving a 20% increase in sales, which ultimately positioned the company to be acquired for a higher valuation.
This DTC men's fashion brand was seeking to evaluate and enter a new sales channel but needed a comprehensive, data-driven strategy to secure funding. We created a full expansion strategy based on current market conditions, customer feedback and operational costs. The client successfully presented the strategy to their Venture Capital firm and secured the necessary funding to launch the new channel and significantly scale the business.
A designer rainwear brand experienced stagnant sales and collections that failed to gain traction. We audited the market and design and found a small assortment not suiting the needs of the customer. We designed new collections to create a cohesive and varied assortment that resonates with their customer and implemented a speed model into the product development process. With our introductions to new wholesale partners, the brand immediately signed 22 new retail customers with an increase in sales of 370%.
This retail giant identified a white space opportunity in the denim category but lacked the project management and expertise to launch. We hired and trained the teams for this category & partnered with a denim manufacturing firm for the product development process. The new line launched with huge success, becoming a core part of their collection and expanding the category from a team of 25 to a team of 150 within 3 years.
SIZES 14-28
ELOQUII
This apparel brand had just entered into the retail stores channel with 3 stores and was suffering from low store performance. Our deep audit of retail operations revealed extremely high associate turnover, which was crippling sales and customer experience. We implemented a new team structures, created new training processes and stronger internal systems to improve store experience and performance. This resulted in a 60% increase in sales for current stores and the client opened 10 additional stores the following year while reducing associate turnover.
A division of URBN
A women's fashion brand which launched a plus size collection in order to grow the market. Initial launch missed sales plans by 70%. We were hired on to find out why. Through auditing the collection and process we discovered a minor fit issue within 2 weeks, 1 month ahead of schedule. The collection was put through production again with the fit amendments and re-launched in stores where it became a best-seller part of the business and a core category.
This small kids apparel brand was facing impending USA tariffs that threatened to erase their entire profit margin. We conducted an in-depth supply chain audit and implemented a near-shoring/diversification strategy to move production out of high-risk regions. During the process we implemented efficiencies in the assortment process and added in a white label collection to bulk up the assortment. This solution mitigated tariff risk, increased quality of the product, and ensured stable distribution for their inventory. Allowing them to grow in un-certain times.
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